Press

For media.

A media kit for journalists, podcast hosts, and conference organizers. Justin Ray is available for interviews on leadership development, behavioral science, the Eclipse stages under load, and the 143 system that returns leaders to full capacity.

About Justin Ray.

Justin Ray is the builder of 143 Leadership and the author of Watch Me Go First and Be The Light. He builds maps for leaders who are tired of wandering.

Justin Ray spent fifteen years inside executive operations watching the same pattern: a leader finishes a development program, feels genuinely changed, and watches the results fade by the following week. So he built the system that did not exist. 143 Leadership is the framework he uses with leaders today. It is built on peer-reviewed behavioral science and tested where leadership actually happens, not on conference stages.

Credentials: PMP Certified. Group coaching training, Awaken Coach Institute, Level 2 (ICF-accredited program). Master of Public Administration, The Ohio State University. Fifteen years of high-stakes operational leadership. State grant portfolios in excess of $300M. Hundreds of economic development agreements with Fortune 500 employers. Multi-hundred-million-dollar infrastructure programs.

143 counts the letters in the words I love you. It is not branding. It is the founding principle: that self-directed leadership development starts with caring enough, about yourself, your team, and the work, to actually build the system. The framework is a behavioral operating system. Nine trainable capacities. Six Phases under load. Twelve tools organized under four action modes. Five OS layers underneath. One return.

I do not motivate. I build maps for people who are tired of wandering.

Justin Ray

What the 143 framework does / The problem this solves

What the 143 framework does

Builds operating systems, not motivation.

  • Measures nine trainable leadership capacities with behavioral science backing.
  • Detects Eclipse stages before they cost a leader a quarter or a relationship.
  • Gives leaders a return path back to full capacity, not a personality category.
  • $240 billion is spent every year on leadership development worldwide. (Deloitte 2023)
  • $8.8 trillion is lost every year to disengagement globally. (Gallup 2024)

The problem this solves

A design problem, not a training problem.

  • 70% of team engagement variance is explained by one variable: the manager. (Gallup)
  • The investment is going in. The behavior is not changing.
  • Most people are not unmotivated. They are operating without a system.
  • The systems they have been handed assume a regulated nervous system most of them are not running.

Speaking topics

Five core talks. Each one teaches a specific cut of the framework and leaves the audience with tools, not motivation.

Justin is available for podcast, print, and broadcast interviews. Typical lead time is two weeks. Remote interviews are the default. In-studio appearances are scheduled by request. For booking: send the show name, format (audio, video, print), expected length, target air or publish date, and the angle you want to land.

The Return Architecture: Why Leadership Development Is Not Training.

Why most leadership programs fade by Friday. The Eclipse stages every leader runs through under load. The biology under prefrontal access. What it actually takes to install change that survives Monday. Cited to Arnsten, Jha, Gollwitzer, Lally.

Eclipse and Access: The Biology of Leadership Under Load.

The six Phases every leader walks through. How to recognize Eclipse before it costs you a quarter. The Return Path back to full access. Cited to Arnsten, Pruessner and Clow on the cortisol awakening response, Bolte Taylor on the 90-second window.

The 9 Rays of Be The Light: A Framework for Capacity, Not Personality.

Personality tests describe you. The 9 Rays measure trainable capacity. The difference between a categorization and an instrument. How to read your team without reducing them. The four action modes that change scores at retake.

Building Operating Systems for Yourself and Your Team.

The five OS layers that govern how a leader's day actually runs. Systems Over Goals. Fear to Gratitude to Joy Daily Rhythm. Alignment Architecture. Energy Borrowing Model. Gravitational Pull Index. The architecture for the return, scaled from one leader to a whole org.

The 143 System: Self-Directed Leadership in Practice.

Why most leaders are not unmotivated, not lacking capacity, and not missing potential. They are operating without a system, and the systems they were handed assume a regulated nervous system most of them are not running. The 143 system as the answer. Tools the audience can run that afternoon.

Brand assets and interview booking.

Logo files, headshots, and framework graphics are available on request as part of the press inquiry response. Available assets include: Justin Ray approved headshots (high resolution, color and black-and-white), 143 Leadership logo files (PNG, SVG, and EPS, light and dark variants), framework graphics (the 9 Rays sun visual, the 6 Phase arc, the Energy Star Chart layout), and book covers for Watch Me Go First and Be The Light.

The coverage list opens after the first wave of press lands. Working journalists and producers can request the current background packet, including interview transcripts, framework citations, and previously aired segments.

Send the press inquiry with: name, outlet or show, format (podcast, print, broadcast, panel, conference), target date, audience size and demographic, and topic or angle you want to land. Press inquiries route to a dedicated address and Justin responds personally within two business days.

press@143leadership.com for direct inquiries. Two-business-day response guaranteed.

For media. For interviews. For the framework.

Send the inquiry.

Justin will be in touch within two business days. I live just in a ray of light so I can Be The Light for others.

Email press@143leadership.com